Your business card is a snapshot of the overall image of your company. Business cards are used to convey a message about your enterprise to your customers. If you want to convey the right message, you have to choose the right layout. A business card may be a rectangular card, but let’s take this one section at a time.
Element One – Name
The four ‘W’s (Who, What, Where, Why) should be clearly visible on the card. Make no mistake, your company name is the most important part of your business card, so show it clearly. Be sure to include brief and concise details on what your company does. You should add your name and your job title. If your job title isn’t well-known, use the common version to avoid confusion. You could also add a slogan or tagline for your company if you have one, assuming there’s enough space.
Element Two – Address
Include your company’s address. If you have a different mailing address, you can add that as well. Therefore, if you strictly do business online, the address is not necessary. For any other scenario, have at least one address on the card. If your company has branches, add the address of the nearest branch to the card. The main problem with addresses is that they are large and take up a lot of space so you can try condensing it to save room.
Element Three – Phone Number
You must include the company phone number on the card. You can also add your personal number if you want to. Try to add extension numbers if you want them to avoid going through the receptionist line. Fax numbers are no longer relevant, discard them or else people will think of you as someone from the dinosaur era.
These three elements – name, address, and phone number are all key materials and you should have them at the front of the card. It goes without saying that you should make the most important details available at a glance. By doing this, customers and partners can locate the relevant information quickly and easily. The information that is not as important such as links to your blog or Twitter handle can be on the back of the card. That brings us to the fourth element.
Element Four – Contact Links
You want to give people at least three options for contacting you to find out about the products and services you have to offer. This is why your company name, phone number, and email are absolutely compulsory for every card.
You should link to your standard company email (email@example.com or firstname.lastname@example.org) in case there is a team or software that manages and distributes incoming inquiry emails. This is suggested anyway if someone contacts you with general inquiries and helps keep your personal email from getting flooded.
Your online presence is a key component of your business, and you want to showcase it proudly. Create a few social media accounts and pages on websites such as Facebook, Twitter, and LinkedIn. You should link to at least one of these sites along with your blog, if available.
Element Five – Logo
Some people might assume that since the company name is already on the card, they can exclude the logo. This is wrong. You need to have the logo as they are important in the building of your brand. The logo shows your company’s identity and lets it express itself, so don’t leave out this prominent and crucial part of the card. They are the focal point of the business card and you should build the rest of the card around your logo.
Almost everyone knows the Nike tick mark or ‘swoosh’ and the three ovals of Toyota. These logos have become a part of the company. Your goal should do the same. You want your logo to be recognisable so that people can identify you and your company through it. Logos help increase the value of your brand, so try to add them not just to your business cards, but to brochures, your website, social media pages, and other company property.
Element Six – Font
The printed word should be readable, first and foremost. Be sure to proofread the card for typos and errors. Keep the font simple and prioritise digital readability over creativity. Eliminate calligraphy and stick to the basics. Also, stay away from juvenile and complex fonts such as Comic Sans and Monotype Corsiva.
If you can’t think of anything, fonts like Times New Roman and Arial are the best options. When it comes to business cards, simplicity trumps beauty. Remember this at all times.
PrintStop Can Help With Your Business Card
These were the first six elements of a business card. We will have another article detailing the next six elements soon.
Until then, why not contact us so we can help you create the best business card your company could ever dream of?
Take a look at our business card collection and start designing your card right away.
Not only that, we create much more. PrintStop is no one-trick pony. Envelopes, notebooks, stationery, pens, mugs, invitations, t-shirts, photos, and stickers. You name it, we have it.
There is no need to worry about anything because PrintStop has got you covered. Now, rest easy because of us. You’re welcome to contact us for all your business printing needs and design requirements.
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Read part two for more.