In the previous article, we analysed the first six elements of a business card. In this article, we shall do the same with the final six elements. This time, we will delve even deeper as we dissect a business card’s anatomy.
Element Seven – Images
Images add depth to your business card and make them look dynamic. This isn’t your passport or driver’s license. There is no need to add your headshot. If you really are that important to the prospect, they will remember how you look. Who you are and what your company does is more important than your photo.
If nothing else, your photo is available online on your company’s website and social media pages anyway. Don’t add random visuals and colours that fail to contribute anything. Stay away from clip art as well as it will diminish your professional value.
Element Eight – Products and Services
Some people prefer to add their company’s products and services. Use caution as this adds extra text. People can find out more about your company by visiting your website, so don’t cram everything onto the card.
Remember that companies change, and the products and services they offer will change along with them. Therefore, it is better to refrain from adding a list of your products and services to a majority of your cards.
If you feel like you must add some information, choose the ones most relevant to your business and add them to your card. You can also mix and match between different products and services depending on the situation.
Element Nine – Colours
Your business card should have the right amount of attractiveness. The colours shouldn’t be very dull, but they should not distract from the main message of the card either. You don’t need to splurge money on an elaborate coloured card if your customers won’t find value in it.
Choose your colours wisely as certain colours correspond to certain emotions and characteristics. For example, red or orange show energy while black indicates power and purple or pink show spontaneity. Have colours that flow with your logo and are easy on the eye. The last thing you want is a clash of colours that lead to an unpleasant card.
Element Ten – Design
Apart from colour, there are extra visual effects you can use for your card. Some, like rounded corners, raised or engraved lettering (embossing and debossing), bold, and italics is good in small doses. You can even try giving the card a different shape or make it transparent. Anything goes as long as you believe your clientele see value in it.
While you do want your card to stand out, the trick is to not overdo it by opting for multiple effects. You want to enhance your design while maintaining the right balance between modern and classical. You can even have two batches of cards, one with a modern glitzy look and one with a conservative style.
Element Eleven – Material
Although creating the card with another substance such as paper, wood, or metal (yes there are metal business cards) seems like a great idea at first, it really isn’t. Clients will find it difficult to note down additional details on these cards.
Plus, making these cards costs a lot. When in doubt, you are better off sticking to the norm and making your card with standard card stock paper and following the standard size and thickness guidelines.
Element Twelve – Coating
A varnish on the card makes it look shiny. This is exactly why you need to avoid using a glossy coating for the card. Yes, it gives the card a glossy sheen and also acts as a protective shield for the card, but it will cast a glare on the other person.
This means that the card will be difficult to read in bright light or outdoors, and that’s the exact opposite of what you want. Coating the card also makes it nearly impossible to write on, so the person cannot add any notes to the card.
Of course, there are many other enticing options such as adding a QR code or making some items pop-up out of the card. Although all of these features are amusing, they serve to complicate the card.
Crafting the Perfect Business Card
Those were the twelve elements of a business card. In conclusion, it’s best if you stay away from adding too many decorative elements. Remember that this is a business card, not a birthday card.
Any distractions or hindrances to the card’s readability should be avoided. By attempting to rid your business card of banality, you are actually making it more unappealing. If all else fails, stick to the basics and make a standard card than going out of your way to engineer an unorthodox one. Better safe than sorry, to use the age-old cliche.
We made this note in the previous article, but we feel it bears repeating: When it comes to business cards, simplicity trumps beauty.
A great business card can help increase your connections, improve your company’s credibility, and end up boosting your revenue. Unfortunately, a bad one could end up doing the exact opposite. Pay attention towards your business card, follow these tips while crafting one and you’ll be on your way to success.
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