When everyone is running after digital marketing options they tend to forget that at times it’s good to stick to the basics. Print media was the highest and most effectively used mode of advertising until digital marketing strategies had taken over the industry. Every page you turn on your screen, you are constantly bombarded with advertisements that at times people are so frustrated with the quantity of advertising content they tend to simply ignore your ad. Therefore, considering the above fact you should choose to go back to where you started and it is quite simple to state that one in every five printed flyers will be given the attention it deserves.
Here are the top five reasons as to why flyers still work :
1. People are in a hurry –
As mentioned above people are constantly being bombarded with digital advertisements from all side and they quite frankly do not have even a couple of seconds to spend looking at these ads hence, it is best to choose flyers. This race that people are running will never end. Therefore, when handing over flyers to people in public places they tend to consciously reach out to have one.
2. People are too curious –
We tend to feel a sense of obligation when we do not accept a flyer. We have all been there. When we are handed a flyer we are often caught off guard and we seldom turn down a distributor. After this compulsive act that we perform we refrain from chucking that flyer and feel a sense of obligation to read the flyer as we somehow feel he would be offended. These two acts that we assume to be spontaneous is not spontaneous after all. We always feel a sense of obligation to accept a flyer when we are handed one and most often it works because we are caught off guard.
3. Printing flyers are light on the pocket –
Although print media has been the most commonly chosen marketing medium mostly because it is cost effective. Whether the chances of reaching a mass crowd with better options are effective, choosing printed flyers are not going to burn a hole in your pocket. The above factors will assist in adding value to the fact that flyers printing are still effective to promote your brand or product.
4. Speedy response –
People tend to contact company’s almost immediately if they are in need of the services and products on receiving a flyer. The process is quite simple. The whole process of flyers printing and distributing them might seem like it is an old school method of advertising but it doesn’t count as long as the process is quite effective and it has been.
5. Attractive designs never go unnoticed –
An eye-catching design and attractive taglines can never go unnoticed. Flyers often have a restricted size to stick to and as every graphic designer is aware print media is never effective when too much information is cramped into an A5 flyer. Therefore, only the essentials are put in there. A great design and limited but apt information cannot go unnoticed. During the process of flyers, printing bears in mind that the designing process and the quality of the flyer are important. The quality of your choice in printers and paper will speak silent volumes when there is no voice to represent your company or brand other than the finished product itself. Therefore, choose well and it is all about making an impact on the general masses that has happened to receive your flyer today.
You would receive contradictions on the matter as to not choosing to go digital, wastage of paper and the list would go on. Therefore be conscious of your choices in using recyclable paper and non-hazardous printing ink and you could win over every argument that comes your way.
Go all out on flyers printing project to promote your brand and make an impact on the masses.