Social media has become one of the unavoidable means to stand out in this digital world and also reach out to a wider audience. To use social media effectively, all brands must use curated social media tools, as per the objective set out by the Brand. We will provide you with a list of 7 Best Social Media Tools for Small Businesses.
Having the right social media management tools is crucial to your success. Whether it is to schedule your posts, to engage with your visitors, monitor your performance on different sites.
Let us understand that not only Social media tools will make it easier for you to achieve multiple tasks but also provide additional support to your social media strategy.
Here are 7 Best Social Media Tools for Small Businesses:
First social media tool/ marketing tool every small business or a startup should activate & start using from our list of 7 Best Social Media Tools for Small Businesses is MailChimp. MailChimp is an email marketing and newsletter service started in 2001.
It has popular and has a long and proven track record. It sends out around 4 billion emails every month and takes care of all the issues that can arise from sending out emails to your customers.
While we have established the fact that social media can be very powerful for your business, building up your own database of email contacts is vital for the majority of small businesses. It helps you find out more about your customers or potential ones.
MailChimp makes this so easy and over time you can add more information such as demographics (age, gender, location etc).
Today, your website needs to work well on not only all the major browsers but also be mobile ready for all kinds of tablets and smartphones. While this is a task in itself, making your email newsletter work across all email applications is much harder.
As an email tool, MailChimp has spent over a decade making sure that your email newsletters will arrive in your customers’ inboxes looking as beautiful as the time you sent them.
The Product of MailChimp also has detailed analytics so you can track when your recipients open the email or click through to your website.
One of the biggest reasons to try MailChimp is their fantastic customer service. Whether you are under their free plan or subscribed to one of their paid plans, they go out of their way to help you.
bit.ly is a URL shortener – that means it takes a long web address and turns it into something much shorter. You might think it an odd mention in this list of social media tools but one of the great advantages of bit.ly is its use for a social network that has a limited number of characters such as Twitter which allows only a maximum of 140/280 characters.
Using a full URL would be a huge waste of precious digital space. Twitter, however, does shorten URLs using its own URL shortener these days.
The beauty of bit.ly is that it is very widely used and has fantastic analytics. It doesn’t just shorten your URLs but also offers an analytics and tracking service.
If you shorten all your URLs across all your social networks with bit.ly, you can track all of your social networks from one dashboard.
This means you can easily see how many times a link in a tweet has been clicked as well as what network they were using. You can even customize the look of your short URL by adding a custom URL shortener with bit.ly.
3. Google Analytics:
One of the most common mistakes that small businesses and new startups make is not integrating their websites, online platforms, all properties including blogs etc with Google Analytics. It is the 3rd Best Social Media Tools for Small Businesses.
Without it, it’s impossible to track users, source, marketing ROI etc for your brand.
Google Analytics was launched back in November 2005 and is a popular completely free enterprise analytics product.
It doesn’t just tell you how many hits you have to your website but tells you how many actual visitors you have, where they are from, how long they stay on the website, where they come from and much more!
It also has a very powerful social media analytics report built in. Tracking your visits and visitors to your website tells you if your social media presence is actually making a difference.
Whatever business you are in, Google Analytics is a must. If you have a website or a blog then it’s highly likely that you already have Google Analytics installed, and if not- you should!
Schedulers in our list of 7 Best Social Media Tools for Small Businesses:
Hootsuite allows you to view and manage all your social media accounts in one single dashboard. This helps you save a huge amount of time that you might have wasted on signing into different accounts. This also makes it possible for you to multitask on different platforms simultaneously.
Furthermore, the dashboard provides relevant content which can be scheduled to be posted on all your accounts.
Hootsuite provides real-time analytics which helps you to spot developing trends and gain insight into how the content you’re posting is being received by your audience giving you a better visibility on what you should be posting.
Another benefit of Hootsuite is that it enables you to not only track all of your incoming messages and mentions but also tweak your settings and workflows to automatically approve or reject comments without your input.
This helps you to protect your brand and improve your reputation. It also protects your profile and guards against hackers and external threats to your social accounts.
5. Buffer: Buffer is used mainly for scheduling your posts. It helps you schedule and manages social media posts across all of the most widely used channels.
It also shares your content at the best possible times throughout the day and tracks links so that you can see what content gets the most traction.
6. Sprout Social:
Sprout Social makes social media management, advocacy, and analytics software for businesses. As a product, sprout social helps brands communicate with customers on social channels, collaborate across teams and measure the effectiveness of their efforts.
The tool is more than a social media management platform. It is also a solution for social-based customer service and marketing. This, however, means that there is a steeper learning curve for Sprout Social.
Sprout’s platform offers users the ability to integrate with Twitter, Facebook, LinkedIn, Instagram, Google+, Zendesk, UserVoice, Feedly and Google Analytics.
Bambu by Sprout Social, launched in August 2015, is a social media employee advocacy platform that enables organizations to curate content so that their employees can read and share it across social networks.
It provides tools for every aspect of the publishing process including curating and creating content, editing, and scheduling, and in-built analytics. Furthermore, all analytics come packaged into presentation-ready reports that you can brand yourself and export to CSV or PDF documents.
Last on our list of 7 Best Social Media Tools for Small Businesses is Agorapulse
Agorapulse is a social media management and CRM platform known for its all-in-one approach combining social Media publishing, monitoring, statistics, and contests.
It is focusing on an inbox-like approach to help you manage social media activity.
Pros of using Agorapulse include:
- Possibility to set up schedule and content calendar functionality
- Workflow management features including assignment of tasks to follow up with tweets/posts
- Controlled access and limitations for different users
- Identify most active users on Facebook, Twitter, and Instagram
- Access to each user profile with full conversation history
- Easy following responding.
- Retweeting capabilities from directly within the dashboard and reporting features
- Exporting functionality (to Powerpoint)
Limitation: It only supports Facebook, Twitter, and Instagram. Also, its posting functionality is not that great. Using Buffer in addition to Agorapulse is probably needed.
A lot of your time can be consumed with your audiences spread out across multiple networks, curating content that your followers are interested in, updating your accounts and interacting with your customers.
Therefore choosing the best from our curated list of 7 Best Social Media Tools for Small Business can be very beneficial to succeed in your business goals for social media.
In Conclusion, choosing the right tools are also equally necessary. Try answering a few questions before finalizing tools for your business.
Sample Questionnaire that you could ask yourself are:
1. Why do you want to use these social media tools
2. How and what should they contribute
3. Which team members are required
4. What would be their roles can help you choose the right ones?
You can also check our blog on HOW HAS SOCIAL MEDIA IMPACTED THE WAY WE DO BUSINESS