In our brand identity article, we talked about what a logo is, logo design, and the types of logos. We went over the importance of having a great logo design. You know that this is true because the logo is the focal point of your business. Everything your company says and does revolve around your logo.
Now, we will walk you through the process of logo design and selection for your business.
First off, figure out the purpose of your company and build a logo design around that. There is no fixed template for building it and the logo design will vary based on many factors like industry, target audience, country, and time of establishment.
You don’t want to base your logo off of current trends, jokes, and memes, though. Years from now, people probably won’t be able to recognize it. The logo is an important part of your company and should be taken seriously. You should tie in the purpose of your business with the logo.
Whatever you plan on doing, make sure it is relevant to your business. For example, the ‘stop’ in our own logo signifies that we are a one-stop shop for every company’s printing needs.
Relevancy matters and it wouldn’t make sense for a fashion store to have a football in their logo unless they sell sports jerseys.
However, your logo doesn’t have to exactly say what your company sells. Coke and Pepsi don’t have sodas or soft drinks on their logos. YouTube doesn’t have a video recorder, and the Starbucks logo doesn’t integrate coffee. You can try to involve the item you sell if you want and if it fits. Otherwise, don’t worry about it.
Choose Colours Carefully
The artwork isn’t just some aesthetic than you can disregard. Colours affect a person’s mood along with their buying decisions and different colours mean different things.
Brighter colours like orange and green usually indicate a more fun and jovial atmosphere, whereas darker colours like black and brown give off more serious and traditional vibes.
Pay close attention to the colours you choose. Sure, you can have a poor logo and get away with it from time to time. However, the worst case scenario would be for them to think “this person can’t even make a proper logo for their own company, so why should I trust them or partner with them?”
Whether it’s a logomark or a logotype, a good logo needs to be memorable. Think of the or the golden arches of McDonald’s or the bitten apple of Apple. A good logo should pop into the mind of the person after they hear the name of the company. You do not want to change your logos frequently as this will make it hard for people to retain it.
However, the meaning of images and icons also vary across nations, cultures, and even genders. It is tough to make a logo universally recognizable. Plus, a symbol only logo probably won’t fit the bill for small businesses. Therefore, you’re better off using your name along with a simple symbol rather than just a symbol. The simple logos are the most memorable ones.
A logo offers a glimpse into the company and helps establish your brand identity. Therefore, you should add your logo on all of your promotional items. Your business cards, booklets, flyers, brochures, letterheads, and posters should all have your logo on them. Place it on your website as well and make it the favicon. It is a great form of brand building.
This is why you need a logo that can be shared and reproduced easily. Make sure it translates well across multiple mediums. The logo has to be easily scalable, meaning an increase or decrease in size shouldn’t make it lose value. You should create three to five different logo designs and choose the one you like best. Also, test it out in various places to spot any mistakes.
Luxurious Logo Design from PrintStop
If you have a great company name and logo, it can help to mask some deficiencies within your company. On the other hand, a bad logo or company name may deter some people from wanting to do business with you and associate themselves with you. Logos can make below average firms look good and above average firms look bad.
You can avail logo design services from PrintStop. If you want a custom logo designed by professionals, you can upload a design brief. PrintStop can help craft the perfect logo for your company. Contact us for more information.
Phone: 022-4270 5029/30