Welcome to the next article in our series on branding and logo designs. You can read up on our brand identity article for the importance of having a great logo. Then, read our brand supremacy article on logo designs and selection.
In part one of brand ultimatum, we covered the warmer colours like red, orange, and yellow along with black. Therefore, part two will cover the cool colours.
Now, let’s move on to the last four colours that companies tend to use their brand and how these colours affect your company:
Green is suggestive of prosperity, freshness, and stability for apparent reasons. It is often used for conveying something environmental and organic. Moreover, green comes sandwiched between the warm colours (red, orange, yellow) and cool hues (blue, purple) making it a balanced colour.
Green is a combination of blue and yellow. It is befitting then, to use green in places where you prompt the reader to take action, as green is a softer alternative to the power-packed impact of the warm colours.
Popular green logo examples: WhatsApp, Bing, XBox, Starbucks, Mountain Dew, Greenpeace, and Android.
We will start this article off with one of the biggest colours when it comes to brand design. Blue is seen in the sky above and the water we drink. Blue evokes feelings of trust and security. On the other end of the spectrum, blue also imbues a sense of tranquillity and openness.
Blue offers a form of calmness and assurance that everything will go well. This is why blue is not only the most popular colour for people but companies as well. It will be a good idea to incorporate shades of blue if you are an organisation looking to encourage people to join a movement or a cause.
Popular blue logo examples: Facebook, Chase, State Bank of India, Twitter, Skype, Indian Premier League, Ford, Samsung, HP, and Dell.
Purple is the colour of royalty. This colour is often used to evoke a sense of sophistication and elegance. It is one of the rarer colours. Darker shades of purple are representative of imagination and creativity, while lighter shades of purple are reminiscent of spring and romance.
However, pink may be more suitable in the latter case. Purple is sort of an odd colour and will stand out. It adds a bit of quirkiness, flavour, and pop to your company.
Popular purple logo examples: Yahoo, Discord, BenQ, Cadbury, Twitch, Hallmark, Taco Bell, and FedEx.
White is the opposite of black. It can be used to soften the effect created by other bright colours. White is usually used as a backdrop to show the vibrancy of other colours. Besides, it can be used as a softer way to attract attention to your products. White is used more as a complementary colour than a primary one. Hence, there are no true companies with white logos, only those with black and white.
White is suggestive of purity and virtuousness, sometimes ad nauseam. Too much white on your logo, business card, or flyer makes it look bland. In which case, it is better to go for other shades of white like ivory or silver.
Popular white logo examples: Reddit, World Wildlife Fund, Mercedes Benz, Vaio, Toyota, and Wikipedia.
Of course, you don’t need to limit yourself to just one colour. There are companies that have logos with many colours such as Microsoft, eBay, Toys R Us, Porsche, NBC, or Google.
Pretty PrintStop Logo Designs
If you managed to make it to the end of this post, congrats! Your company is all set to create waves in the industry by nailing the art of using colours, and PrintStop can help. We can help design the perfect logo for your company which will drive your brand.
Our logos are professional and will showcase what your business is all about. You can view our logo designs page for more information. Give us a call or shoot us an email if you require more information.
Phone: 022-4270 5029/30