In a prior post, we talked about preventing nine out of ten people from discarding your business cards. The data in that article was taken from a study performed by Statistics Brain. The same company, Statistics Brain, also conducted an online survey regarding people’s emotions on visiting cards. Take a look at the complete report and see what you make of it.
Opinion Polls on Visiting Cards
Here is what people think about your visiting cards:
- 72% of people judge a company by the quality of their visiting card.
- 39% would not do business with someone carrying a cheap looking visiting card.
- 78% said a colour business card was more memorable than a plain white card.
- 41% would pay more for nicer looking visiting card even if it didn’t bring business
- 57% feel that having visiting cards is essential to your business
Of course, numbers are still useless without context. The analysis revealed a lot of information about customer perception. Our experts came to their own conclusions. Here are the key takeaways from the study:
First Impressions Matter
A massive 72% said that they judge a person’s company based on their visiting card. This shows how important the visiting card is for the company. If you hand the other person a shoddy card, they will assume your company is also poor.
The second stat of 39% who would outrightly avoid doing business with you over your card is terrible for you as nearly 4 in 10 people wouldn’t even do business with you based solely on your card. A bad visiting card gives a wrong impression of the customer and even if you manage a great company, people are unlikely to do business with you.
You never want to appear cheap in front of the customer, so spend time and money on building a business card of high quality.
The statement that colours are more attractive than black and white is supported by the statistic that 78% of people agreeing that a colour card trumps a white card. Adding colour to your card shows that you put more time and effort into creating it.
The study also found out that prospective clients hold onto a coloured card 10x longer than a standard white card. People may not think twice about tossing a white card but they hesitate to dump a coloured card.
Don’t make one of the top 16 business card mistakes by having a plain boring bland card. Your visiting card is a window into your company, so make sure you treat it like one.
Visiting Cards Generate Business
It is good that 41% of people are willing to shell out more money for a nicer looking visiting card even if they know that it wouldn’t bring business.
One somewhat worrying stat, however, is that 57% of people believe visiting cards are essential for business. Although there is a slight majority, this number really should be higher. It shows that not enough people think that visiting cards are an important part of the business.
Useful Visiting Cards from PrintStop
PrintStop helps craft the best visiting cards for your company. If you want visiting cards that make people think highly of you, then you have come to the right place. PrintStop has an array of awesome business cards that you can choose from. Call or send us an email if you wish to know more.
Phone: +91 22 4270 5050