The Marketing guy suddenly calls in a panic that he has a big conference coming but has run out of visiting cards! This is extremely painful to hear because you don’t want to face a situation where you have no cards left. One problem that companies may face is not knowing when to order visiting cards. Here are the circumstances under which you should reorder your visiting cards:
You should never wait until the last-minute to order a fresh collection of cards. When pressed for time, the quality of the card may suffer, plus you might get charged more for an express order. You are also less likely to spot mistakes in the card because you are in a hurry to get them out.
Every meeting, lecture, or seminar that you attend without your cards will lead to lost opportunities. You won’t even have any cards because you didn’t order them on time, which is even more embarrassing than forgetting to bring your cards.
The ideal time for reordering would be when you only have about 20% of the cards remaining. Of course, the exact time will differ based on how quickly you are handing them out and how long it takes for them to be delivered. You should set timers and reminders or post-it notes so you don’t forget to reorder them.
Also, take into consideration the courier and travel time to pick up the cards.
One rule regarding visiting cards that everyone should know is that you should never write on them. Do not overwrite or strike out information on the card. No matter how neat your handwriting may be, this is sloppy, dirty, and unprofessional. Worst, you come off as cheap. It is almost as if you are defacing a beautiful piece of property.
You should always get a new deck of cards printed with the mistake fixed. Of course, you should try not to make mistakes in the first place. Do this by examining your cards and proofread them to make sure mistakes are eliminated at the onset. Also, give them to your employees to examine.
Make sure that the information on your cards is up-to-date. Your name, company name, company logo, phone number, email, and social media profiles should all be current and active. If you have used a URL shortener such as Bitly, make sure the shortened links work. In fact, you should test to make sure all the links work anyway.
There is just no other respectable option. You have to print a new set of cards every time you update something. Also, be sure to throw out any outdated information immediately. Do not procrastinate on doing this or you will get confused because of a mixup between old and new.
You should never settle when it comes to visiting cards. Your company should evolve, and your visiting cards should evolve along with them. Startups especially should be thinking of ways to make their cards better and more effective. What you think is perfect one month may need changing the next. As a general rule, startups probably shouldn’t keep the same card for more than a year.
Startups especially will undergo rebranding on a more frequent basis as they adapt to the market. You should try to build both your company’s brand and your own brand. Thus, you want a visiting card that does both. Try to find new ways to improve your visiting cards and keep changing them or they will get stale.
Before you reorder your visiting cards, you have to take the decision of how many cards to order. If you order a small amount, you may run out of cards quickly and you might have overpaid. On the other hand, ordering too many indicates a loss of money and the cards will go unused. One more problem with ordering too many cards is that you may have to update them before they run out, leaving you with a bunch of old cards.
How many cards you should order depends on a multitude of factors such as your industry, a number of clients you personally interact with, how often your network, and how long your business has been active. Startups are tricky because you are in a transitional phase, but you still want to hand out as many cards as possible to grow your connections.
Learn from your last reorder – did you buy too many? Too few? Analysing patterns can help you determine and anticipate the best time to reorder your cards.
Order at least 50 or 100 more cards than you think you need as a sort of buffer. Keep in mind that the more cards you order at a time, the lower the cost. For example, at PrintStop, we have an offer where you can get 100 visiting cards for just 90 rupees – that’s less than one rupee per card!
Reorder Your Visiting Cards at PrintStop
If flyers are a smaller version of a poster, then visiting cards can be described as a miniature version of your resume. It should quickly tell the other about you and your company.
With PrintStop, you can get the best visiting cards for your company. We offer tremendous quality and timely delivery. We even have business cards with spot lamination. Never be at a loss for cards again. Contact us now and order (or reorder) your visiting cards today!
Phone – 91 22 4270 5050
Email – firstname.lastname@example.org