Jo Dikhta Hai Woh Bikta Hai! is a Hindi proverb which truly captures the importance presentation plays in selling a product. Marketing folks have realised how difficult it is to sell a product with shoddy packaging while you can be far more successful in selling a low quality product with fantastic packaging. Though the repeat order may be questionable of such products.
Many a times, the product packaging is the last ad that the consumer sees of a brand which often leads to the final act of purchase. This is true especially in case of FMCG brands who fight to make their presence felt on the shelf. Whether the product will get noticed depends on how its packaging and display stands out the bright colours, the brand logo, the images that are used, play a very important role in being bought by the customer while walking by the isle.
In fact around festive seasons like Diwali and Christmas, FMCG brands like Cadburys, Haldirams design special, attractive hampers of all price ranges giving ample gifting options to the consumers. Local Retail brands make attractive hampers and decorations of dry fruits and mithais to make them stand out of the crowd. Customers also are ready to pay premium for the extra bling.
PrintStop has seen immense success when it comes to sale of printed and customised special packaging, its range of custom gift bags and boxes. The gift boxes come in multiple design themes which are customizable. They come flat and few twists and turns give them unique innovative shapes like clutch, bags, pyramids, minarets etc. The special paper bags are again of custom themes and available in lesser quantities. they are more premium from what you would otherwise get in wholesale markets.
Today not just the gift but how it is packed also makes it special. In a very simple way it helps to make your loved ones know how much they mean to you. This Diwali impress them with nicely packaged gifts.