In the last article, we listed the first eight out of sixteen recurring mistakes that companies make on their business card. Some of these include having bland cards, making the font too small, and having poor spelling. Were you guilty of committing some of these crimes? If so, be sure to fix them.
Don’t take your business card design lightly. Here’s a quote you may have heard:
“Good design is good business.”
~ Thomas J. Watson Jr.
We hope you’ll continue the activity from the last article and follow along to point out any mistakes on your own card. Let’s move along to the next eight common mistakes.
9. Ignoring the Back Side of the Business Card
The back side of the card is a way to add in some extra information without cramming. You can include some minor details such as links to your blog and social media pages. You can also have testimonials or offers. Either way, the reverse side is a space that you cannot afford to waste. If some portion of text is critical but takes up space in the front, consider moving it to the back. Unless you have single-sided cards, (which are quickly going extinct), you should make good use of the back side. Do not stuff the back side with details, for this defeats its purpose, and leave some blank space so people can jot down notes.
10. Inferior Imagery
Using sub-standard pictures on your card is a big no-no, so avoid low-quality images that appear pixelated. You should go from big to small, never small to big, and scale the images down in size. Using stock photos or clip art on your card makes it look less professional. This indicates that you didn’t spend enough on images for the card, and you do not want to cheap out on any aspect of your card. In fact, it might be better to avoid using images altogether. You can compensate for the lack of imagery by adding more colour and flavor to the card. This takes us to the next point.
Having too much white is a factor that contributes to a boring card. Lack of colour makes your card unattractive and will fail to draw customers in. Please note that this doesn’t mean that you should fill in every part of the card with colours. Some white space is necessary, especially around your card’s border. However, too much white will make your card look empty and hollow, and people will assume that your business promises are empty and hollow as well.
12. Clashing Colours
At the other end of the spectrum, there are those that add a plethora of colours or colours that don’t work well together. This is another big mistake that even top companies fall prey to. Adding the entire rainbow to your card won’t earn you any favors. Some good colour combinations are red-green, orange-blue, and yellow-purple. Be sure to have the proper contrast between your font and the card. You always want to have a darker text upon a lighter background so the card is easier for people to read. A splash of colour is good, but a clash of colours is not.
This is yet another factor to take into account when deciding what colours to use. Even if you use a good colour scheme, there could be a mismatch between that and your logo or website. Your brand image is important and the colours you use mean more than you think. Your business card should gel with the overall look and feel of your company. This helps increase the value of your brand image in the eyes of your customers. Your websites, business cards, brochures, and logo should use the same colours, designs, and fonts.
14. Getting Too Creative
Before you ask, yes, there is such a thing as getting too creative. Some cards have a Quick Response (QR) Code on the back. If someone scans the code, they can get information about the company. Some cards have holograms to make their designs look cooler. These are just some of the unique features that business cards have. The only doubt is in how much value they are actually adding. No need for star-shaped cards or super shiny ones. These will cost a lot more and will not give you the desired ROI. Flaunt your company, not your business card. Remember that just because you can do something doesn’t mean you should do it too. The person should be wowed by your quality of service, and your card is a way to draw them in.
15. Compromising on Quality
Some cards look simply outstanding. The creator follows all the above rules. They use the colours well, have a nice font, are easy to read and are very pleasing to the eye overall. The only problem is the actual feel of the card i.e. the material. Do not use poor quality paper as a flimsy card does not leave a good impression on your customers. Do not assume that they won’t notice, either, because they will. Such cards are also liable to be destroyed easier. You want a firm and sturdy card as a symbol of your company’s strength.
16. Using Mediocre Business Card Services
If you hand over a bad business card to a customer, competitor, or partner, it shows that you are indifferent about it. You want a printing service that develops business cards just the way you want them. The time has come for you to decide which company you trust to engineer your new masterful business card. Choose wisely.
If you need assistance in creating a great business card for your company, PrintStop is here to help you. Some of the items in our arsenal include business cards, brochures, stickers, labels, pens, and photo frames. We are efficient and effective in executing your order. We guarantee high-quality service and quick delivery of our products, all at an affordable cost.
Call or email us now to take advantage of our services. You can also contact us yourself with your company details and we’ll get back to you.
Phone – 91 22 4270 5050
Email – firstname.lastname@example.org