Picture this... 

A person is sitting in a cafeteria and working on his laptop. On the laptop is the sticker with the employer's logo. His bag has it too. What would you think about it? Obviously, the person is an employee! 

However, what are the most unobvious outcomes that you can expect in this scenario? 

A lot of people will be seeing the brand logo, resulting in covert marketing for the brand and the employee feels connected with the company despite working remotely. 

Such incidents happen frequently and help us understand the importance of branded merchandise. If you are still not convinced, here are four solid reasons to start investing in branded merchandise. 

1. Employees become ambassadors - It is observed that 50% of the people who get promotional products use them daily*. This means that if your 1000 employees get branded merchandise, at least 500 of them will be using these products each day, becoming instant brand ambassadors. All the people they will be getting in touch with would see your customised products and become aware of your brand. It becomes one of the most cost-effective methods to promote your brand to internal and external customers. 

A lot of people will be seeing the brand logo, resulting in covert marketing for the brand and the employee feels connected with the company despite working remotely.

2. Reward and recognition - Generally, when employees perform well, organisations reward them by giving certificates or gift vouchers. It is a good way to recognise people. But do you know what would be great? A useful product that has the company's logo and if possible, the employee's name as well. A person would feel truly elated knowing that they received a reward which was made especially for them. BrandStore allows you to give coupon codes or gift vouchers to specific employees and execute personalised reward and recognition initiatives. 

3. Employee Engagement - Branded merchandise is a great way to incite employee pride. When employees use branded products, they feel a sense of belonging with the company. It is like extending your brand to your employees and strengthening their bond with the company. Not just your employees, even their families might share the feeling of pride in receiving branded merchandise as a gift. It can be through a BrandStore which can be easily accessible by employees. 

4. Builds customer relations - Who said only employees can benefit from branded merchandise? Your clients would love it too. Giving customised goodies will strengthen customer relations and make the customer feel valued. These promotional products last much longer than any other marketing collateral, giving you ample brand exposure. 

When employees use branded products, they feel a sense of belonging with the company. It is like extending your brand to your employees and strengthening their bond with the company.

If you want to send customised gifts to clients, BrandStore can help. Your sales team can place the order and share the address of your customer. We will make sure it reaches them! 

Now, if you are planning to buy branded merchandise, you can do it conventionally like most of the other companies do - connect with multiple vendors to procure goods, customise them, do repeated follow-ups, coordinate for delivery, and so on. 

Or choose BrandStore! Siemens chose to do it the BrandStore way and this is how it worked for them.


It will give you a considerably better output as compared to the conventional process, and minimal intervention is required from you.

Let's get in touch at prosupport@printstop.co.in or +91 99207 05050 to discuss this further. 

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