popular types of visiting cards

Get 7 Most Popular Paper Types of Visiting Cards for your Business

Before we get to the list of Most Popular Paper Types of Visiting Cards. Let’s understand the importance of Visiting Cards. How design elements, font types, color combinations, your brand logo, type of information you share etc makes or breaks your brand.

It is an established fact in the business world that your business card is the doormat to your company. This makes business cards, also called name cards or visiting cards, very crucial for your business. It is then worth spending some time and effort to create a business card which best represents your company. 

Creation of business cards starts with the designing. A typical visiting card design involves  

  1. Company logo 
  2. Tagline 
  3. Brief on products or services you provide 
  4. Contact details where the potential clients can connect with you

Designing a perfect card is all about getting the right alignment to present the above-mentioned details in most effective and simple way. It is better not to clutter with too many details given the space available on a small card. If you need to mention a list of products or services, utilize the reverse side for the same. 

There are few printing technicalities that you need to incorporate in your designing process to ensuring a perfect visiting card.  It refers to cut marks, safe margins and bleed lines.  

  1. Cut marks: As the name suggests, it refers to the line where the paper will be cut to get your exact business card. It denotes the actual size of your finished card. 
  2. Safe margins: In printing, the cutting process requires an error space of 3MM. Therefore, it is very important to ensure all the content on your business card both text and graphics are at least 3MM inwards from the cut marks. 
  3. Bleed Line: Some designs have colored patch extending to the cut marks. Keeping the same scope of error of 3MM, these colored patches need to be extended or “bleed” outwards from the cut marks.  

Here is an image of a help template that we at PrintStop provide to clients to enable them to set up their design in to in order to avoid errors (heartaches!) after printing.  

While it is right to nail the design of the card, it is also equally important to get the right paper that you use to print them. When it comes to paper, there is no limit on options available. We will look at the Popular Paper Types of Visiting Cards. However, there are few most commonly used papers for printing business cards which covers about 90 percent of the requirement. We provide these 10 paper options online which fulfills almost all of the paper printing options right from a simple to elegant card.

Let’s get to know the most Popular Paper Types of Visiting Cards

These options are as mentioned below. Please note that the name provided is to make it easier for the customers to get a feel of the paper online and not their actual names. Their technical names are provided in the bracket. 

Popular Paper Types of Visiting Cards

  • Standard (300 gsm Art Card)
    This is the most commonly used art card for a simple business card. It is a value for money paper option while not coming across as cheap.
  • Extra Stiff (300 gsm Kentex)
    As the name suggests, this option is thicker and sturdier than the Standard card. Preferable for your field staff who are busy handing out cards whole day.
  • Super White (300 gsm AAP Xtra print)
    If you are looking for an extra white paper to print your card then this option is for you. Businesses that offer cleaning or facility services can go for this paper to represent their service.
  • White Textured (280 gsm Cordenons Natural Evolution White)
    The textured paper gives an elegance to a business card. The rough surface gives a tingle when touched.
  • Cream Textured (280 gsm Cordenons Natural Evolution Ivory)
    This is similar to option 4 but the color of the paper is creamish or ivory.
  • White Checks (300 gsm Tango Linen White)
    Brands belonging to the apparel and textile industry can go for this paper option as the checks represent the way in which the threads are woven in textile.
  • Cream Checks (300 gsm Tango Linen Ivory)
    This option is an extension of option 6 to provide a creamish paper option.

Some Premium Yet Popular Paper Types of Visiting Cards

  • Non-Tearable (200 microns Non-Tearable)
    This is one of the oldest paper options for business cards in India. With many more paper options available, it has become uncommon for the new generation to go for it. However, some industry like Real Estate and Construction, use this paper often to print their business cards.
  • Recycled (250 gsm Lenza)
    Businesses that want to identify to the Go Green revolution use this paper for printing not only their business cards but also their entire stationery set. One example of such company is Tata.
  • Metallic (260 gsm Cordenons Stardream Diamond)
    This paper has a sheen of its own making it a perfect choice for jewelry brands.

    Popular Paper Types of Visiting Cards
    Popular Paper Types of Visiting Cards with Lamination

Lamination is an additional feature that you can choose for your visiting cards. Gloss and matte are the options available in lamination. Gloss gives a sheen to the card while matte does not. Both these options are possible only for Standard & Extra Stiff papers mentioned above. The advantage of choosing to laminate your card is they provide extra safety to your cards making them waterproof and dust resistant. They also give an extra sturdiness. However, once laminated, the paper cannot be recycled. 

While this is a great list of paper options and comprises of Popular Paper Types of Visiting Cards to choose from, paper market has no limit on options on which you can print your visiting cards. However, it is advisable to choose one of these options as they are easily available. 


  1. interesting blog, good information is given about the most popular paper types of visiting cards for your business. Was really helpful.Thanks for sharing with us.

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