You might have been handed a brochure at least once in your lifetime. It simply is one of the most common marketing or promotional tools used by a business to showcase its products or services in order to create brand awareness and drive sales. It is typically a single piece of paper with folds or creases to give it a desired shape and size. Often, people use the terms brochure and booklet interchangeably while they are two different print products. Booklet, on the other hand, refers to a book-like printed product made by stapling or stitching multiple pieces of paper at the center. Having understood the difference and if it is still brochure that you would like to know more about, read on to understand various brochure types available and how to choose the right one for your requirement.
There are various possibilities when it comes to brochure types. However, there are few basic templates that accommodate most of the requirements of the brochure. Usually, the content that you want to showcase defines which brochure is the best for your need.
Let’s see the types and the advantages and disadvantages of each of them.
1) Uniquely-sized Fold Options
The oversized folds for brochures are great when you want to have a unique brochure to impress or cater to a unique purpose that your business, product or service would demand. However, they come with the disadvantage of being unable to fit in a brochure rack and are not very friendly when you want to plan a direct mailing campaign using them.
a. Half Fold or Bi-Fold:
This is the most simple type of brochure which has just one crease. It works well when you need lots of space for a large spread. With this design, you can create a layout that will not be interrupted by fold creases.
b. Accordion Fold:
The accordion folds a larger piece of paper in a zigzag pattern of four or more panels just like the musical instrument. This fold provides for an interesting presentation, but it also can cause trouble staying compact especially in case you use thick paper stock to print your brochure.
c. Roll Fold:
A rolled up pamphlet or certificate sends a message of importance. Similarly, you can use this brochure type. You can close it with a fancy ribbon or wax seal for a royal style.
2) Letter-sized Fold Options
Letter-sized brochure folds are very easy to handle. Unlike oversized folds, they fit into brochure racks and work well as direct mail pieces. The only limitation to these fold options is that it can be difficult to entice a viewer to open the brochure.
a. Tri (Letter) Fold:
The tri-fold, as the name suggests, involves dividing the paper into three even sections. First, the right and then the left panels are folded over a middle section. This brochure type is the most common type and is great for unveiling your presentation in steps because of the way the flaps unfold.
b. Z Fold:
This is the shorter version of the accordion fold. The Z-fold contains three panels folded in the shape of a Z. This folding option works well when you want to lead the reader to open the rest of the brochure since you can start the message on the cover panel and wrap the text to the inside.
c. Gate Fold:
Gatefold brochure is a three-panel print that has two opposite sides folded to meet at the center. The folded size is wider than a standard tri-fold brochure and the paper opening provides a more creative effect on your design. Gate Fold is best used for graphically loaded designs.
3) Complex Fold Options
The more complicated folds can be difficult to conceptualize, brief to your designer and layout during the designing process. It is more suited for a specific use. However, the double parallel and French folds can save money since you only need print on one side.
a. Double Parallel Fold:
This fold involves dividing the paper into two wide and two small panels. The small panels located on the right side of the page are folded inside of the two side panels on the left side to create a complicated half fold. You can keep one side of the paper blank or use it for a large graphic such as a map, chart, or graph.
b. French Fold:
In the French fold, the page is halved and then halved again perpendicular to the first fold, like a homemade greeting card. This fold can work well for a promotional newsletter since the full page spread when opened provides lots of space to work with.
c. Double Gate Fold:
Make your brochure stand out with the double gatefold, in which the two side panels are folded toward the middle panel so they open like a gate, leaving a 1/8” gap to avoid buckling when the final fold is made. The brochure is then folded in half again for a convenient size. This fold provides for a very impressive presentation.
Brochure mailers are a bridge between you and your customer. This can be tough, especially because the people who will be receiving your materials probably might have never heard of you or your brand. That is why you should choose a fold that would best represent your brand. Something like a double parallel fold, french fold, or accordion fold would be good options to make that first impression.
You can also check our blog on HOW IS BROCHURE STILL THE BEST MARKETING TOOL