No one wants their business card to be thrown away, yet so many business cards end up in the dustbin every day. Recipients seem to discard visiting cards, often within weeks of getting them.
Why is this so? Is there a way to keep your own card from being cast away? You bet there is! Here is how you can stop people from throwing out your invaluable business cards.
Why are Business Cards Thrown Out?
The Statistics Brain Research Institute in May 2017 shared valuable insights regarding business cards. View the full report here.
You have no control over what a person does after you give them your card, so learning from the report could be an eye opener for you.
Possibly the most staggering stat is that 88% of the business cards handed out will be thrown away in less than a week!
The following were the reasons given for throwing out business cards:
- Don’t need service provided by card giver – 63%
- Don’t want to do business with specific card giver – 24%
- Added information into digital contact list – 9%
- Other – 4%
The experts at PrintStop share some tips to prevent nine out of ten people from discarding your business card:
Make it Relevant
63% of the people surveyed said that they didn’t need the service provided. Are you handing over your business cards too generously? Maybe your employees are the ones giving them out willy-nilly. Either way, relinquishing your card to everyone cheapens their value.
Quality is more important than quantity, so rather than distributing your business cards to everyone, make sure you advertise only at relevant events. Do some research and find out about meetups and seminars relevant to your field instead of going anywhere and everywhere you possibly can.
Promoting yourself everywhere will waste a lot of time and get near zero business. In this case, working smart is preferred to working hard.
Build a Rapport
Remember that simply handing out your card does not guarantee a connection. 24% of people stated that they threw out their card as a result of not wanting to do business with the specific card-giver. This means that the card giver didn’t take the time to learn more about the prospect.
Handing out your card when the conversation begins will make you come off as rude. You want to talk to the other person and exchange some words and ideas before you give them your card. The best case scenario would be for the other person to ask for your card themselves.
However, don’t be in a hurry or appear eager to give out your card. Take your time to learn about the other person. Read our article on the dos and don’ts of business card etiquette for more.
Use Old Business Cards
Another way to combat this is to use your old business cards. Provided the contact information hasn’t changed, the cards can still prove useful. You can have them in your company stall, at fairs, trade shows, and expos. You can also place them at tables during a seminar or lecture.
Your old cards are dispensable anyway so any business you get will be a bonus. Using your old business cards in this fashion is a great way to get rid of them without dumping them. If you are looking for additional ways to repurpose old cards, read our post on creative uses for old business cards.
Non-Discardable Business Card from PrintStop
Even though 9 out of 10 people throw away your business cards, they play a big role in your enterprise. Look at the stat that says “Company sales have increased by 2.5% for every 2000 business cards handed out”. The facts and numbers don’t lie. This shows the business cards have an impact on your business as far as revenue is concerned.
We can make you a business card that people won’t have the heart to throw away. Check out all the varieties of business cards that we have to offer. Then, choose the one that’s right for you. Contact us now for further info.
Phone: +91 22 4270 5050