Posters – we see them everywhere. Near offices, in the alleyways, in colleges. You probably had some at your house when you were younger. Movies, bands, cars, phones. You name it, there is probably a poster of it.
This is because posters are one of the best forms of non-personal traditional advertising. You don’t have to meet anyone and talk to them about your company or hand them anything. You just hang your poster up and people who are interested can take a look at it. Posters are basically giant versions of flyers without the hassle.
Here are six points for producing a phenomenal professional poster:
I. Outline a Poster Plan
You should begin the production by sketching out your ideas. Not online, but on paper. Step away from the computer for a little while. Start off by making an outline or layout of where you want everything to go. Remember that people read from left to right and from top bottom, so the top-left corner should contain the most important piece of information, preferably the company logo.
Most professional posters have the heading at the top, though some have it at the center. Titles in the bottom are usually only for movie posters, so avoid doing that.
II. Size It Up
A majority of posters are either of the A1, A2, or A3 variety. Below is a list of the dimensions:
- A1 – 59.4 x 84.1 cm
- A2 – 42.0 x 59.4 cm
- A3 – 29.7 x 42.0 cm
- A4 – 21.0 x 29.7 cm
For reference, A4 is a standard sheet of printing paper.
You should take a look at posters of all the three sizes and determine which one fits your needs the best. Also, make sure your posters are visible and readable from a distance. You should make the most important stuff the largest, which we’ll discuss in the next point.
III. Huge Headline
Make your headline big and bold, for it is what draws people in. A tiny headline won’t garner attention and will fail to attract people. You should also make it colourful. The key is to have the headline stand out from the rest of the text. It must be readable, though, so keep the headline short and concise.
The headline should be broad and general as you can add the specific details in the rest of the poster. You don’t even need to highlight your company’s name in the headline, but rather talk about what the event or product is. Instead of ‘(Your Company) is Holding a Seminar on Marketing’, try something like ‘Marketing Seminar on Increasing Your Revenue’. This way, you target the customer’s interests rather than promoting yourself. This ties into the next point.
IV. Focus on the Message
Every poster has a message or idea. Yours should be about convincing the reader that whatever is advertised in your poster is important. Talk about what you can do for the customer. Don’t get hung up on the minor details and miss the main aim of the poster. You want the reader to take action.
If it’s a poster about an event, you want the reader to attend the event. If you’re advertising a product, you want the reader to buy that product. Make that message clear and concentrate on it. It is the most important part of the poster. Also, be sure to have at least two different fonts (one for the heading, one for the body) to break the monotony.
Include all the details regarding what, where, and when. This means the address, phone number, and the website. Even if the customer likes the poster, they can’t act on that impulse if they don’t know what steps to follow. You can add other items like social media links in a smaller font so it doesn’t get in the middle of the main message.
V. Choose Colours Carefully
Colours influence the moods of the customers, so do not just throw some random colours on your poster. Colours can help evoke the mood of the customer even before they read a word.
Warm colours (red, yellow, orange) are energetic while cool colours (green, purple, blue) are calm and soothing. Decide how you want your reader to feel and choose accordingly. You can also divide the poster into sections, using a different colour for different sections. You can get creative and try to integrate your company’s logo within the poster itself so that it doesn’t seem out of place.
As important as colours are, you should make the text your priority. Have a dark text on a light background or vice versa. Remember that the text should stand out amidst the backdrop. If it blends in, people will have a hard time reading the information.
VI. Use Quality Printing Services for Your Poster
You need good printing services that can make your print procurement hassle-free and deliver the product at your doorstep. PrintStop can help you produce a phenomenal professional poster. We have posters in A1, A2, and A3 categories.
You can upload your own design, get a custom design from us, or even create your own design in our online editor. We offer great quality at an affordable price. Check out our posters.
Follow these points and you will be well on your way to producing a picture-perfect poster. Contact us now!
Phone – 91 22 4270 5050
Email – email@example.com