Do you see a lively atmosphere in the markets? Bright lights twinkling everywhere, people enjoying and buying new clothes, exchanging sweets and merry-making? Well, that’s because it’s Diwali! It is one of the most important and biggest festivals celebrated with pomp and show. Lighting diyas commemorates inviting positivity in our lives and eliminating negativity at the same time. Every nook and corner of the country sparkles with lights and one can see smiles on everyone’s faces. It is not just the festival of Hindus but people of every community like to experience the spirit of goodness and enjoy the occasion.
Not only families but friends, colleagues, neighbors, and anyone whom you know can join together to celebrate the festival. That’s why it is considered to be the biggest festival which unites all the people irrespective of any barriers. As per Indian tradition, we celebrate Diwali because it was the day when Ram, Sita, and Lakshman returned from the exile after defeating Ravana. Although there are different stories revolving around, this is the common story that you can hear everywhere. Other stories involve performing puja for Lakshmi and Kali, who are the Goddess of wealth and strength, respectively.
Diwali – best time for businesses!
That’s true! Diwali is not only considered to be a good time for families and loved ones but is also regarded as a peak time for the businesses. Are you thinking how? Well, we have reasons to explain to you. Check them out as follows.
- The festival of lights is known to be an auspicious occasion; people like to invest their hard earned money to buy something special. Be it jewelry, clothes, appliances, automobiles, or anything they wish to have. And so, it is the best time for all companies to come up with an effective business strategy for Diwali and attract prospective consumers. The businesses build new measures to promote themselves and use exciting strategies. Therefore, the Deepawali time is definitely critical for them.
- Diwali is a time for new opportunities. The festival is also celebrated as a New Year; therefore people try out their hands on new beginnings. Some open shops and stores, whereas others open businesses, and therefore there is a lot of scope for everyone in the market. Folks actually wait all year for Diwali to start something special in their life. Hence, it is the biggest festival for one and all.
- During the peak festival time, every business wants to beat others in the market. You can witness a high level of competition during Diwali. You can see this at your television screens itself. Almost every advertisement connects their products and festivals with Deepawali. It shows the significance in everyone’s life. Every company spends lakhs of the amount on marketing strategies to allure the consumers. And everyone works hard to sustain the competition and achieve success by grabbing every opportunity that comes to them.
- Promotions and offers are everywhere: That’s absolutely right. Companies and brands make promotion strategies much before Diwali. Be it cars, bikes, washing machine, paint, kitchen appliances, footwear and clothing, and sweets – every businessman is excited and in an energetic mood to make income and gain profit.
If you are into any business, then this is the best time to get close to your customers. Come up with interesting and creative strategies and maintain strong and long-term relationships with your customers. When opportunity knocks your door, you should welcome it with open arms and acknowledge it by inviting inside. Don’t let such amazing chances escape from your hands. Make the most of your business and planning this Diwali!
Diwali celebration for families
Let us check out how the Indian families celebrate Diwali, have a look!
Right before Diwali, the shopping spree is on. Families start the fun by purchasing new clothes, gifts, jewelry, and household stuff. They surprise each other by exchanging gifts and greetings. Therefore, we see a huge crowd at the malls and shopping markets around us.
2.Sweets and snacks:
No Indian festival is complete without sweets, snacks, and chocolates. And when it is Diwali, there is no way to stop anyone from attacking their favorite sweets and savory. People not only make unique preparations at home but also flock to the sweet shops to fill their bags with all the delicious goodies.
People from different parts of India perform puja on Diwali in different ways. For instance, the northern part of India offer prayers to Lord Rama and Goddess Sita and celebrates their win over the evil king Ravana. Coming down to the south of India, they celebrate the win of Lord Krishna as he defeated the Rakshasa Narakasura. In the east part of India, they perform Kali puja while in the western part, they offer prayers to Lord Vishnu. That’s so interesting!
4.Lights and firecrackers:
The simple thought of Diwali brings us vivid memories of lights in our foreground and sounds of firecrackers in our background. Wherever your eyes go, you will come across lights, and so it is rightly named as the festival of lights. Kids and adults love to burn crackers and have fun with their friends and families. The various rituals are so enjoyable that everyone wishes to celebrate and nobody likes to miss out on all the fun and dhamaka!
What are your Diwali plans? If you haven’t made them yet, then you need to do it. Just make sure to spend quality time with your family and friends.
Four exciting days of Deepawali
The festival of Diwali is celebrated on four days; every day marks a fascinating story. Are you curious to know about them? Here we go,
1. The first day of Diwali: Dhanteras –
It is said that on this day, Goddess Parvati and Lord Shiva played dice. Hence, people who buy gold or gamble would surely prosper for the rest of the year. While some spend their evening in offering prayers to the Goddess of wealth!
2. The second day of Diwali: Naraka Chaturdashi –
Legend says that it was on this day when Lord Krishna and Satyabhama (wife of Krishna) defeated the demon named Naraka. It was a win of good over evil. Hence, people offer prayers to Krishna.
3. The third day of Diwali: Deepawali–
It is the Amavasya or no moon day. It is believed that Goddess Lakshmi, on this day, will be in a good mood and will be ready to shower everyone wealth and success as per their desires. Also, diyas are lit to welcome the arrival of Ram, Sita, and Lakshman to Ayodhya. Irrespective of the beliefs, there is a cheerful mood around in every part of the country.
4. The fourth day of Diwali: Kartika Shudda–
Legends say that on this day, Bali comes out from hell. Although there is no much significance, people enjoy the day as a continuation to Diwali.
5. The fifth day of Diwali: Bhai dooj–
Brothers and sisters meet and glorify their bond. Sisters will apply Tilak on brothers’ forehead and perform aarti signifying protection from evil spirits.
Thus, all the five days have their own significance and make Diwali the baap of all festivals! It is the time to get together with all the near and dear ones, forget all the fights, and exchange warm hugs with a smile.
Essential points to remember this Diwali
Besides enjoying and having the utmost fun, it is also important to make some positive changes this Diwali. Here are some of them to try.
1. Forgive and forget:
You might have done wrong or others might have done wrong to you, but Diwali is the time to forget everything and spread the flavor of friendliness in the air.
2. Rise and shine:
Do not just get up early in the morning to perform puja, instead make it a habit in your new life to bring in efficiency and discipline in your routine. Add some new and bright changes by deleting old and adverse habits from your life.
3. Prosper and achieve success:
Pray for prosperity for everyone in the family and start working hard to achieve success in your life. Make every possible effort, whether it is in your studies, work, or business functioning, and your efforts shall meet the rewards.
4. Unite with everyone:
Diwali is the time when you can solve the personal issues with your friends and start all over. If you see anyone around you is not talking, then it is the time when you can extend your hands to bond with them.
5. Do good and serve good, this Diwali!
Now that you have the knowledge on Diwali, you must have got an idea of why Diwali is considered the biggest of all Indian festivals. The basic idea is to spread happiness around and create a joyful atmosphere where people can breathe in good and breathe out all bad from their minds and hearts.
Did you make any plans for Deepawali as yet? Well, do not delay and enjoy with all your dear people around you. Create beautiful Diwali memories that you can cherish all your life. Happy Diwali everyone!
If you want to read about Diwali decoration, check our blog on- “7 creative ways to use print for your Diwali decoration. “